Identifying critical factors of mobile service diffusion based on service description data and customer review data
نویسنده
چکیده
This study proposes a new approach for identifying critical factors that affect mobile service diffusion. To this end, the Bass model and supplementary statistical method are adopted. Initially, the Bass model parameters are derived from monthly user data of mobile service and considered as dependent variables. Candidate factors of mobile services diffusion, collected from service description data and customer review data, are considered as independent variables. Then multivariate regression analysis is conducted to find the important factors influencing mobile service diffusion. The proposed approach is applied to a case study to demonstrate its real-world applicability.
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